In May 2020 Tony Robbins comes to Birmingham, UK for his life changing 4-day event where you will unleash your unlimited potential!

Do you feel like you want to get more out of life? Do you want to experience more happiness, reach more goals, make more dreams a reality, give and receive more love? You have the drive to win; the drive to overcome every obstacle and reach your goals. Now you need a way to get to there. Find yours at UPW.

POSTPONED -> OCTOBER 22-25 - Click here for FAQ


Unleash the Power Within is the weekend that transforms your life! UPW is a dynamic, indescribable, life transforming event where you will learn how to shape and create your life yourself and leave nothing to chance. This process is divided in four phases, with the first one covered on day 1 and the last one covered on day 4. You can find the 4 Phases of Transformation below!

Day 1
Thursday, April 11

During the first day, you’ll learn how to turn fear into sheer power and conquer your fears during the infamous Fire Walk!

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Day 2
Friday, April 12

On day 2 you will learn about the art of turning your dreams into reality using the power of success conditioning!

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Day 3
Saturday, April 13

Day 3 is Transformation Day! You will discover how to apply what you have learned to make the breakthrough to your new life.

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Day 4
Sunday, April 14

On the final day you will discover the power of pure energy and how to master it using the 12 principles of a vital life!

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Tony Robbins is an entrepreneur, philanthropist, New York Times bestselling author, and the nations number one life strategist. His three biggest events – Unleash the Power Within, Business Mastery and Date with Destiny – attract thousands of people every year. He is the author of six internationally bestselling books, including the books Unleash the Giant Within and Unshakeable. Tony inspired over 50 million people worldwide with his books, audio- and video programs, and live events. He influenced the lives of famous entertainers, such as Aerosmith and Pittbull.  He also coached top athletes such as Serena Williams and billionaire business leaders such as casino magnate Steve Wynn and Salesforce.com founder Marc Benioff. Tony has provided over 325 million meals in the past 3 years to people in need through charity,and he is on track to provide a billion meals over the coming 7 years.



Tony’s events are the reason that our company, Succesgids, was founded in 2006. In that year, Succesgids founders Arnout van der Swaluw and Stefan Dettmer attended Unleash the Power Within. They experienced the positive impact Tony has on participants. They decided they wanted to share the life changing experience with as many people as possible, and from that decision, a company was born.

More than 10 years later, we are taking a record number of participants to the UK to experience Unleash the Power Within. Our goal is to give people the opportunity to learn how to create the lives they desire and help them to become more successful in every aspect of their lives, from business to relationships to health. For this very reason, we will do everything to make your experience at Unleash the Power Within a pleasant and empowering one.


More affordable

We offer many different ticket types (Gold, VIP, etc.) for relatively low prices, so more people can afford to experience this life changing event!

Hotel? No problem

We offer Succesgids participants a full hotel arrangement in a good hotel within walking distance of the seminar location against significantly discounted rates.

Supportive Crew

Our crew is experienced and willing to support you with your personal challenges before, during and after the seminar to help you reach your goals.


In 2020, Succesgids will visit UPW for the 14th time, so you are in good hands: thousands of people joined us before!

Affordable Follow-Up

After UPW, we offer group discounts for Tony’s follow-up programs such as Date with Destiny, Business Mastery and Mastery University.

Register Faster

At some registration desks at UPW, waiting time can be up to more than an hour. We don’t want to hold you back, so the registration time at our desk is dramatically faster.

Support Package

In addition to our customer service, we provide a support package (workbooks, audio programs, etc.) to participants to prepare for the event or keep momentum afterwards.

Group Photo

The group photo is a souvenir of the breakthroughs you experienced and the fun you have had with the other participants during the event.



Professional Film & Theater Actor


Academy Award Winning Rock Singer


Professional Actress & Presenter


Professional Film Actor & Producer

Tony Robbins' coaching has made a remarkable difference in my life both on and off the court. With Tony's help, I've set new standards for myself, and I've taken my tennis game - and my life - to a whole new level!

Serena WilliamsProfessional Tennis Player

It doesn't matter what social status you are - what level you think you are at - he raises you to the top of your capability.

UsherAward Winning Musician

We've been selected by Forbes as the most innovative company in the world for four consecutive years. Our revenues are now over $5 billion annually. Without access to Tony and his teachings, Salesforce.com wouldn't exist today.

Marc BenioffCEO of Salesforce.com


An event worth every penny! You really don't know what you're coming into, but you get sucked into it from the first second and you can do nothing but give your 100% to make this weekend a change for your own future. It isn't like you're back to your old self once you get home, something inside you has changed fundamentally!

Annemieke de KroonTranslated from Dutch

Great support, they respond to your emails and questions really fast. Also, it was fun to get to know so many other (Dutch) participants before the event. I never felt so much love for 8000 people. It was a great experience that every person should have!

Sanny VerhoevenTranslated from Dutch

Succesgids did amazingly well! The support, the registration, information provision and transparency were really nice which made an unfamiliar situation feel more familiar. This event is the ultimate experience in the area of self development and self belief. After this event you will feel like you are on top of the world!

Pascal FrederikTranslated from Dutch

I experienced Succesgids' support as really pleasant. Things were taken care of nicely, professionally yet personal. UPW was everything I had done and read regarding personal development, to the 10th power!

J. van RookhuizenTranslated from Dutch

UPW has changed my life (in a positive way) forever!

Hugo BakkerTranslated from Dutch

Thanks to the long experience Succesgids has regarding this event, they can provide you with important tips and information (such as hotels). That has been a valueable addition to me.

Patrick van den BolTranslated from Dutch

Resorts World Arena Birmingham – Perimeter Rd, Birmingham B40 1NT, United Kingdom

Thursday 21 May – 10:30 am – 12:00 pm
Friday 22 May  – 8:30 am – 11:00 pm
Saturday 23 May – 8:30 am – 11:30 pm
Sunday 24 May – 8:30 am – 7:00 pm




from € 1.999,-
for € 999,-

Gold on tiered seating
Fire-walk experience
Course materials
Registration materials

Book Gold Ticket



from € 2.699,-
for € 1.349,-

VIP on tiered seating
Fire-walk experience
Course materials
Registration materials

Book VIP Ticket

from € 3.899,-
for € 1.699,-

Ruby Seating
Fire-walk experience
Course materials
Registration materials
Advance entry from day 2 to day 4

Book Ruby Ticket

from € 4.699,-
for € 2.899,-

Diamond Seating
Lounge Experience
One Meal Supplied from Friday to Sunday
Advance entry into main room daily
Fast track registration
Fire-walk experience
Course materials
Registration materials
Tote bag

Book Diamond Ticket


Unleash The Power Within is postponed. Click the button below to read the FAQ. If you don’t understand Dutch, you can also send an e-mail to support@succesgids.nl.

Click here for FAQ (in Dutch)